H.E. Fergal Mythen

Irish Ambassador to the UAE

Ambassador Fergal Mythen has served as Ireland’s Permanent Representative to the United Nations since August 2022.

After representing Ireland during the final months of its Security Council term, he has played a leading role in major UN negotiations, including on the Sustainable Development Goals, Small Island Developing States, the Commission on the Status of Women, and the Human Rights Council.

A career diplomat, he has held senior positions in Ireland’s Department of Foreign Affairs, with extensive experience in the Northern Ireland peace process, EU affairs, human rights, and international diplomacy. He studied History and English at Trinity College Dublin and Business Studies at University College Dublin.

Joseph Bradley

Futurist, Author & Former CEO of TONOMUS

Joseph Bradley is a CEO and applied futurist with over 30 years of experience leading transformative innovation. He currently serves as Chairman and CEO of JMB X, a cutting-edge technology company driving the next wave of AI-powered growth and human advancement. Previously, he served as CEO of TONOMUS, the first subsidiary of NEOM, where he led the creation of the world’s first cognitive community, a $500 billion initiative to design and implement AI-powered infrastructure that anticipates human needs. Joseph spent 15 years at Cisco Systems as Global Vice President of IoT, Blockchain, AI, and Incubation Businesses. He also held leadership roles as CEO of C3 Communications and as Division CFO at AT&T.

As a globally recognized applied futurist, Bradley is the author of two groundbreaking books. His first, Questioneering: The New Model for Innovative Leaders in the Digital Age (2018), introduces a decision-making framework for leaders in the digital era. His recent book, You to the Power of Two: Redefining Human Potential in the Age of AI (2025), explores how a new and previously unexamined era of artificial intelligence will redefine our understanding of personal identity, enterprise value, and the human experience itself.

Kelly Lundberg

Personal Brand Strategist | 2x TEDx Speaker | Bestselling Author

Kelly Lundberg is a bestselling author and multi-award-winning entrepreneur. The former celebrity stylist currently hosts of her own, popular top-rated podcast delivering on her mission to inspire at least 5 people a day to take action.

A TEDx speaker, Personal Brand Strategist and Business Mentor, Kelly originally from Scotland is now based in Dubai. She works globally with CEOs, entrepreneurs and some of the biggest retail and luxury brands worldwide, helping them to elevate their personal brand to maximise income and impact.

A keynote speaker, Kelly hosts events and delivers motivational sessions across the world on entrepreneurship and personal branding. A self-appointed member of the ‘5AM Club’, you’ll often find Kelly working out before the sunrises. She has a loyal social media following, sharing her style, sundowners and authentic business and branding tips.

Richard Dean

Business Journalist, Broadcaster & Director Roar Media

Richard Dean is an award-winning journalist, broadcaster and communications professional. After more than 20 years presenting Dubai Eye 103.8’s flagship Business Breakfast, he is now Director of Media at Roar, a professional moderator and keynote speaker, and the host of Emirates’ onboard podcast series.

A former Bloomberg Radio presenter and journalist with Reuters, the Financial Times and The Economist, Richard is also the author of two books on business and public speaking.

Antonett Drumm

Managing Director, Diageo

Antoinette Drumm is a seasoned business leader with over 20 years of experience in market expansion and brand growth across Africa, the Middle East, and India. As the Managing Director of Diageo MENA, she leverages her expertise in launching and leading initiatives in complex, diverse markets to drive the company’s continued growth and success.

Known for her innovative strategies that balance risk and reward, Antoinette ensures long-term, sustainable growth. At Diageo MENA, she applies this strategic mindset to deliver profitable outcomes while fostering responsible growth practices in diverse markets.

David Kirwan

EVP – Sales & Distribution – Al Ain Farms Group

David Kirwan is Executive Vice President – Sales and Distribution at Al Ain Farms Group, largest integrated dairy and poultry company in UAE.

With more than 20 years of commercial and FMCG leadership experience across the GCC, David has held senior commercial and general management roles before becoming Executive Vice President Sales and Distribution.

Prior to Al Ain Farms Group, David held senior positions at Almarai, including General Sales Manager and Regional Sales Manager, across more than eight years, and was a Commercial Manager at Tata Consumer Products.

His career combines deep expertise in FMCG, sales, commercial strategy, business growth and food & beverage, with extensive experience across the UAE and wider GCC mark.

Thomas Leamy

Strategic Country Manager, RAKEZ

Thomas Leamy is Strategic Country Manager (FDI) for both the UK and Irish markets at Ras Al Khaimah Economic Zone (RAKEZ), one of the region’s leading and largest economic zones, enabling business growth and investment across the UAE. In this role he leads RAKEZ’s engagement with British and Irish companies, helping industrial, manufacturing and advanced-technology businesses establish and expand their presence in the UAE.

Originally from Tipperary, Thomas brings over 13 years of experience in FDI-related business development and economic zone strategy, including six years across the GCC and wider region in Oman, Jordan, Bahrain and now the UAE. His regional work includes an embedded government advisory role with International Development Ireland (IDI) with OPAZ in Oman, supporting economic zone and investment promotion strategy. He has a particular focus on connecting Irish enterprise with the significant opportunities of Ras Al Khaimah and wider UAE market, and on strengthening the commercial ties between Ireland and the Emirates

Bob O’Brien

Middle East Manager, Rock-it Cargo Middle East

Bob has spent over three decades at the heart of the global live events industry — first on the road, then behind the scenes building the logistics networks that keep it moving.

For more than 30 years, he worked internationally as a touring Production Director, delivering live events and concert productions across the globe. That hands-on experience — understanding exactly what it takes to get a show up and running under pressure — became the foundation for a shift into freight and logistics, focusing on the systems and supply chains that support live event production worldwide.

In 2021,Bob led the launch of SOS Global’s Middle East operation, building the business from the ground up in one of the world’s fastest-growing entertainment and touring markets. Following SOS Global’s integration into Rock-it Cargo, that regional foundation became part of a much larger global network. Today, as Head of Sales for the Middle East, He leads commercial strategy, client partnerships, and regional growth across entertainment, touring, broadcast, sports, and production logistics.

Bob has been a regular presence in Dubai for over 25 years and has called the city home full-time since 2021 — a Cork native who has watched the region’s live events and logistics sector transform from the ground up.